techhints 
Email marketing is still a viable way to reach your customers. But it’s important to use some common sense to make sure that the customer who trusted you enough to give you their email stays a trusting customer. In a split second, you can lose your credibility in turn, the customer. Here are just a couple of examples that landed in my email box this week.
Email is sent to you, but is personalized for someone else
Mail from Joe Lunghamer Chevrolet has been landing in my email box for a few months now, and I’ve been automatically deleting it. The other day, I finally found an opt-out link — I hope it works. There are some big problems with this email. First is that it was sent to my email address, and I never opted in. And I’m not their customer either. I haven’t owned a Chevy for I don’t know how long — maybe never — and this dealership is located in Waterford, Michigan. I live in Florida. Plus, this email is addressed to “Dear Gene.” 
Here’s an email marketing tip for you
Allow double opt-in so your email customers can agree to getting email from you. And make sure you give them a clear option for opting out. (I use AWeber, which requires both double opt-in and an unsubscribe link on every email.)
An email announcing an event is sent two minutes before it starts
I kid you not. I had signed up for Oprah’s new network (OWN) announcements out of curiosity. This email announcing the premiere of the new series, “Your OWow,” was sent to me two minutes before the show began.
Here’s an email marketing tip for you
Don’t assume your email customers are sitting at their computers waiting for you. That’s pretty naive. Emails that arrive at the last minute serve you, not your customers. To be fair, OWN is the only last-minute announcement email I’ve received lately. They are getting more and more common.
